Consumer Marketing Research Plan Essay Example | Topics and Well Written Essays - 4500 words

Consumer Marketing Research Plan - Essay Example Structurally, Reed Elsevier has four divisions that serve a global market for professional information. This allows the company to provide information and services to the professional market as scientists, academics, lawyers, teachers, doctors, nurses and a range of corporate professionals (Elsevier 2006). Skills are valued highly at Reed Elsevier (2006) as part of key strategy to build on core competencies. The company has maintained successful development of technology and delivers through web-based processes. Skills rely heavily on the company's ability to invest in new technology and deliver products effectively and efficiently to the professional information market. Reed Elsevier's staff is broad, including specialists in diverse global information markets as well as recent purchases of medial information publishers and business information researchers. Reed Elsevier places a strong emphasis on their shared values throughout the staff as encouraging innovation, product developme nt, and organic (rather than top-down) management and growth. The company's style is to function as a global organization with a pro-active policy that shares resources, information and cost savings with a group and team-oriented focus on delivering an efficient and viable product. Reed's product is information and information technology. ... Reed Elsevier places a strong emphasis on their shared values throughout the staff as encouraging innovation, product development, and organic (rather than top-down) management and growth. The company's style is to function as a global organization with a pro-active policy that shares resources, information and cost savings with a group and team-oriented focus on delivering an efficient and viable product. Reed's product is information and information technology. This is a strong product line, and Reed Elsevier provides an efficient, easily accessible product through their web-based applications that is not dependent on the customer's physical location, but is globally accessible. Product promotion is strong. Reed Elsevier has a solid web-based presence as well as continuous support from the traditional publishing market (especially as brand recognition for Harcourt division). Furthermore, promotion is done through press releases and professional conferences. Reed is able to promote on multiple levels as web-based, press releases, word of mouth, and brand recognition. Prices at Reed Elsevier are hard to distinguish because there are multiple divisions, information requirements, and professional needs that create variations in prices. Customer and Competition Market Analysis Simba Information shows the market reaching nearly fifty-five billion dollars in the 2002 US market, global information on the professional information sales market was unavailable at the time of this report (Simba 1999). Trends in information purchases, particularly in education, business and medical information markets increase each year (Simba 1999). Customers include Science & Medical, Legal, Education and Business professionals. Customer relationship management is highly

Improving the Human Conditions Essay Example | Topics and Well Written Essays - 1000 words

Improving the Human Conditions - Essay Example Any program designed for AIDS prevention must consider the stigma associated with the disease and with homosexuality. The World Health Organization intended to provide simple local access to those needing treatment by providing clinics in areas of high leprosy incidence. However, without prior investigation, they could not know that, because of the social stigma, utilization of clinical facilities was not a matter of simple distance or lack of transportation (Campbell, 2003). The virus usually enters the host in fluids (blood or semen) or within infected cells. The persistent infection that results remains intact in spite of an immune response whose products coexist with the virus. All the experiences with smallpox, yellow fever, measles, and poliomyelitis vaccines have focused on using an attenuated virus that could replicate in the host initially, would not harm the host, yet would provide enough stimulus for the host's immune system to combat and clear the viral infection. This experience has been useless for HIV. For reasons that are not yet clear but may reflect the victim's high level of viral load and unique properties of the virus, both the humoral (antibody) and cellular (CTL) arms of the immune system respond vigorously to HIV throughout the course of infection, yet some of the viruses remain in place (Campbell, 2003). This situation is in stark contrast with viruses that cause an acute infection in which, if the infected individual survives, t he immune response has cleansed viruses from all tissues. In this instance, viruses and the immuneresponse components coexist for but a short time (days), before either the virus or the immune response wins out. With HIV infection, both the virus and the immune response coexist but the duration can be years long -- until the patient dies (Fieldhouse, 2005). As the plague of AIDS continues and expands throughout the world, there is neither effective therapy for its permanent treatment and abatement nor is there a vaccine for its prevention. Treatment with the drug azidothymidine (Zidovudine) (AZT) or its counterparts, although effective in some instances, has at best worked only for the short term, presumably because of the rapid mutation rate of the virus and its ability to escape the drug's effects. The development of new drugs such as the HIV protease inhibitors offers the hope that combination drug treatment will remove the virus before HIV mutates and the virus escapes therapy. Whether HIV can be eradicated from an infected person and a case of AIDS cured is unknown. However, even with present combination therapy, nearly a quarter of treated individuals are not helped. The lack of a vaccine after years of research reflects how little is known about immunizing patients to protect them from an infectious agent that persists. A progres sion of events led to the concept that a virus could cause cancer (Fieldhouse, 2005). At first, HIV infection sets off a cascade of events that disseminates the virus to multiple lymphoid tissues. The immune response generated against HIV effectively lowers the host's viral load but does not remove all of it. The remaining viruses hide and cause a low-grade persistent infection. As the